The best way to get someone to do what you want them to do is to simply guide and ask them. Your website is no exception to this and to get it done you need a great call-to-action, or CTA for short. If you are looking to grow your business, gain more leads, sell more products, and gather new followers, a CTA is a must.
A call-to-action is one of the most important elements of your website!
Of course your website should be informative, responsive, and have quick load times. These are all important aspects that can support sales and capture leads. But the consumer won’t necessarily know what to do next without a call-to-action. To help you understand the CTA, we’re going to discuss it further in-depth along with why it is important to your business.
What is CTA?
A call-to-action, or CTA for short, is an element of a website that urges visitors to take an action. CTAs can come in many forms such as a button, banner, image, or text. These elements guide the user to the next steps you want them to take and in a captivating way. A few examples of a call-to-action:
- Add a product to a cart.
- Make a purchase or donation.
- Fill out a contact form.
- Subscribe to a mailing list.
- Download a piece of content.
Regardless of what the call-to-action is, the goal of it is always the same; get the user to take action when you want them to do so. To get them to do this, the CTA needs to be in the right place, with the right text or image, and well designed. You can measure the success of a call-to-action by determining your conversion rate.
Why is it important?
The importance of a great CTA is to ensure a user knows what to do next. For example, if you are an HVAC company who promotes air conditioning repair on their website. Once a customer reads about the service, a call-to-action could ask them to fill out a form to request an appointment. Without the form to prompt the customer, they might not know how to schedule an appointment and leave your website for your competitor.
Proper placement of the call-to-action is almost just as important as having a call-to-action because it can affect the results. While you want to gather consumer information or get them to purchase your product or services, you do not want to overwhelm them. Too much can easily be too much for some users and deter them from following your CTA. Continuous pop-ups and in-your-face content can annoy users and push them away from your website.
Skillfully planned placement and well thought out copy can make or break the call-to-action on your website. Drawing user eyes and getting them to take the action you want them to take can be challenging, but it can be done. Some of the greatest CTAs are simple, yet effective and drive your bottom line up.
Are you losing sales to a bad CTA?
SharpFinn Creative professionally designs new websites for small businesses across the United States. If you are concerned that your current website is not bringing enough sales or new leads, contact us today! We can assess your website and provide you with a detailed plan on how we can support new growth.