A key aspect of a digital marketing plan is the effective use of a blog. Not only can a blog drive traffic to your website, but it can also educate your customers and build trust with future clients.
What small business doesn’t want to drive more traffic to their site?
There are several benefits of blogging for a small business. We are going to cover five of them today along with a few other tips for you to implement an effective blog.
What is a blog?
A blog is defined as a regularly updated website or web page that is written in an informal or conversational style. For a small business, a blog post can be added weekly or bi-weekly to help educated consumers and promote products or services. The goal of a blog for a small business is to support growth and future business.
Pro Tip: A blog is a great source of social content. Check out our post on “How To Create A Content Calendar” and learn how to use a blog as a source of quality social media postings.
5 Benefits Of Blogging For Your Small Business
1. Drive Traffic To Your Website
When a business shares a blog post, they are creating a great source of traffic to their site. Each page a website has and the more frequently it is updated, the greater chance that website has to show up in search engine result pages. Additionally, sharing your blog posts on social media and through email, you are creating even more ways to drive traffic to your website.
2. Search Engine Rankings
Search engines will rank websites that are regularly updated with quality content higher in their rankings. A blog is a great way to show you are knowledgeable in your field and are adding quality content on a regular basis. A blog is also a great way to build links, either internal or link-backs, which search engines also favor. Internal linking is when you link to other pages within your domain and link-backs are when an external website links to your website. Both are important for search engine rankings and a blog can certainly play a role in outranking your competition.
3. Social Content
As we said before, a blog is a great source of social media content. For example, if you share a blog post once a week on your website, you can easily pull two quotes or facts from that post along with sharing the blog post itself on your social platforms. So, not only is a blog post beneficial to your website, but it can also benefit your social media channels.
4. Increase Conversions
A blog is a great way to educate consumers on your products or services. This can in turn build trust and encourage a customer to make a purchase. If you have a product that cannot easily be sold on a website, a blog can also be a source of lead generation. Many times a consumer is doing research online before they make a purchase and once they find a business they trust, they are more likely to convert. Increase conversions and discover more leads by blogging for your small business.
5. Share News
Another benefit of blogging is it offers a medium to share company news. For example, if you recently did a food drive with your employees, you can easily share it on your blog with photos and description of why you did this. Sharing the success of your customers and clients is another great way to share news and build trust with future consumers. A blog can be whatever you want it to be and sharing about your business can be just as effective as any other type of post.
If you have been considering starting a blog for your small business, the key is to just start. You know your business more than anyone else and can easily write posts that are informative. The benefits of blogging can definitely help drive traffic, conversions, and sales. With a little bit of effort on your end, you can easily share your knowledge and create content that can further be shared on your social media platforms.
Have more questions about blogging?
Contact SharpFinn Creative today. Our team specializes in blog writing for small businesses across the US. We have found that regular blog posts have helped our clients increase organic search traffic by over 50%! If you are looking for an effective way to drive quality traffic to your website, schedule a call with us.