Keyword Research 101: The Basics

Keyword Research 101: The Basics

One main piece of the complex SEO puzzle is keyword research. Considered the base of any online marketing strategy, keyword research should be completed in the early stages of development for your website, blog, or targeted campaign. If you want to increase your...
SEO vs. SEM

SEO vs. SEM

The marketing world is full of acronyms – CTR, CTA, ROI, B2B, and so many more (LOL)! Two important acronyms business owners see a lot are SEO and SEM. While they may seem and sound similar, SEO and SEM are very different.  Do you know the difference...
What is SEO?

What is SEO?

What is SEO? SEO, short for Search Engine Optimization, is the process of increasing the quality & quantity of traffic to your website by continuously improving your site to make it relevant. The more qualified your website content and pages are to a user, the...