by Christine Weaver | Nov 3, 2021 | Small Business
Owning a small business requires you to wear many hats. This includes everything from sales to service and operations to marketing. Each area comes with their own set of best practices, standards, and terms. Digital marketing is no different than any other position in...
by Christine Weaver | Oct 13, 2021 | Organic Search
A key aspect of a digital marketing plan is the effective use of a blog. Not only can a blog drive traffic to your website, but it can also educate your customers and build trust with future clients. What small business doesn’t want to drive more traffic to...
by Christine Weaver | Sep 1, 2021 | Organic Search, Social Media
The direct answer to this question is easy. No, social media marketing does not directly support higher organic search rankings. Then why do so many businesses spend so much time and money on social media marketing? Aren’t they wasting their time? Just like many...
by Christine Weaver | Jun 8, 2021 | Organic Search
One main piece of the complex SEO puzzle is keyword research. Considered the base of any online marketing strategy, keyword research should be completed in the early stages of development for your website, blog, or targeted campaign. If you want to increase your...
by Christine Weaver | May 17, 2021 | Organic Search
What is SEO? SEO, short for Search Engine Optimization, is the process of increasing the quality & quantity of traffic to your website by continuously improving your site to make it relevant. The more qualified your website content and pages are to a user, the...
